The year 2017 has just arrived, and forecasts are beginning to emerge as to what might happen during the year;
Digital marketing,in this case, will be no exception. We are talking about SEO. Anyone who is aware of SEO, knows that it is constantly changing, so that’s why we are always aware of the latest news.
In today’s article we will give you some of the trends for the new year. After all, what can we expect in 2017?
Mobile Optimization (AMP’S)
Google has been warning us for a long time of the need to update websites to mobile devices, making them “mobile friendly”.
During this year it will be “mandatory” to optimize your website for mobile devices if you don’t want to lose visibility in the search engines, or even decrease your sales. This update is important because if it is not done, your website will not provide the best user experience.
Voice research is an up to date reality. There are now several voice-controlled personal assistants – Apple’s Siri, Amazon’s Alexa, or Microsoft’s Cortana – that allows you to do web searches without typing a single words.
The large increase in sales of smartphones, has contributed to this type of research becomes popular. According to a study by Google, voice searches are already used by 55% of young people and 41% of adults, when they want to find something on the internet.
The same study indicates this trend is growing day after day.
Don’t forget to optimize your content, making them ready to be “friends” of voice searches
Content filled with keywords will stop being the trend. People are fed up with reading what looks like automated content that is produced to improve search engine position. Pay Attention!! These contents will not lose their importance, they will have be “restructured”. You must continue creating rich content. But don’t be exclusively focused on the keywords.
The year 2017, may be the year in which the written content will begin to appear in conjunction with video, audio, and infographics content.
This means, articles will have several formats of media.
Everyday searches for content in video format are increasing. This increase is due to the fact that video content is more easily understood by the users, but also because they are fast-consuming.
Video, besides contributing to the results in the search engines, are also important for the conversion of sales. For example, if you have an online store that sells a new product, a video explaining how to use the product, can make sales easier.
Now that you know some of the SEO trends for 2017, how about starting to develop your company communication with Imagine Virtual?