GOOGLE STARTED PUNISHING MOBILE WEBSITES WITH POP UPS

Written in 14.02.2017 • By João Alves • in News
243 reading(s)

GOOGLE STARTED PUNISHING MOBILE WEBSITES WITH POP UPS

Written in 14.02.2017 • By João Alves • in News
243 reading(s)

Free your website from Pop ups

Google began to punish mobile website that make navigability difficult.
Warning was published on August 23: punishing mobile websites that had annoying pop ups for the users.

Now that “promise” is  fulfilled. The Mountain View company in recent years has been looking for ways to improve the navigability of its users on mobile devices. The most recent improvement to be reported was the “mobile first”, as we reported on our blog, which is not yet known when it will be active.
This punishment aims to improve the users navigability experience by removing relevance to pages displaying annoying pop-ups that appear constantly when opening a new window.
We will now identify the types of popups that are penalized and which are not.

Penalty pop ups formats

três dispositivos móveis com exemplos pop ups penalizados por parte da Google.Example 1 – pop up that covers the content of the page, either immediately after accessing the page or while browsing the content.
Example 2 – In this type of pop up the user needs first close the image before even accessing the main content.
Example 3 – Use a popup that takes up a large part of the page by referring to the original content for the “fold” of the page. This is a pop up that is “disguised”. It does not appear directly on top of the content, but rather on the space that should be intended for it.

Pop-up formats that are not penalized.

Example 1 – Pop ups that belong to some kind of legal obligation, whether cookies or age control, are not penalized.
Example 2 – Banners that occupy only a small space on the screen and are easily dispensable. The banners in which you can install an app provided by Safari or Chrome, which doesn’t occupy the entire screen are the examples.
Example 3 – Chats on pages where content is not publicly indexable, such as private content, email or content behind a paywall (content accessed through some form of payment).

If you don’t want compromise your page by this new update from Google,  avoid any pop-up or ads that completely occupy your pages when users access your website. However this rule applies only to organic searches made on Google through mobile devices.

The new rule applies only:

– Mobile devices;
– Pages accessed via organic search;
– Banners and pop-ups that cover the entire screen, except for the exceptions mentioned above.

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