Online store, a way to boost your business
In today’s article, we will give you some reasons to have an online store, if you have a retail business. According to a study presented by the Association of Electronic Commerce and Interactive Advertising (ACEPI), the number of online sales in Portugal in 2015 grew 15.7%. Having an online store is increasingly a necessity for anyone who has a traditional retail business. Not only technology evolve, making shopping safer, consumers are much more likely to shopping on the internet.
If you have a physical store and still do not sell online, then stay tuned to this post because you will get to know some of the reasons to start selling online.
OPENED 365 DAYS A YEAR
One of the biggest advantages of having an online store, is that even if your physical store is not open, the online store will be always open. With an online store, your customers just need to have an internet connection so they can visit your store and buy comfortably from their homes.
LOWER MAINTENANCE COSTS
The costs of having a physical store are usually very high. Besides rent, which increases according to location, there is still light, water, etc. These costs decrease profits on sales. With an online store, these expenses are greatly reduced. In the limit, you only need a place to store and handle shipments of products. No office is required, just an internet connection and a computer to run the business.
YOU CAN REACH ANY MARKET
With a physical store, your audience will be restrict only to those who live or pass in your geographic area. With an online store, there is no barrier. Anyone with access to the internet can buy a product from your store. The number of customers will grow exponentially.
Through the online store, you will know all the data about who buys your products. This information will provide you: location, age, gender, likes, etc.
The better you know your customers profiles, the easier it will be to communicate and sell.
INCREASE YOUR VISIBILITY
Having an online store, along with a physical store, will make you stand out from your competition, not only by reaching out more customers, but by having an unlimited area of expertise.
Online sales continue to increase each passing day, and if you don’t want to stay behind the competition, make up your mind, and get an online store for your business.
Talk with us and see our solutions to sell online.